Optimizely is a digital experience platform that software developers love to work with. It offers a suite of products to help businesses create and deliver personalised, engaging digital experiences. Optimizely’s flagship products include Optimizely Content Management System, Optimizely Customized Commerce, and Optimizely Feature Experimentation.
Optimizely Content Management System is a powerful content management system (CMS) that is built using modern technologies, making it easy for developers to work with. Its granular permissions and workflow management tools make it simple for teams to collaborate and work efficiently. With its sophisticated personalisation and targeting capabilities, Customized Commerce enables developers to deliver highly-relevant digital experiences to users.
Customized Commerce is a comprehensive ecommerce solution that is built with the developer in mind. It includes features such as a product catalogue, shopping cart, checkout, and order management system, as well as APIs and SDKs that enable developers to extend its functionality and customise the platform to suit their needs.
Feature Experimentation is a feature management and optimisation tool that enables developers to test and fine-tune different aspects of their digital experiences in real-time. It provides developers with the ability to roll out new features gradually, experiment with different versions of existing features, and target different user segments with different versions of the same feature. With Optimizely Feature Experimentation, developers can make data-driven decisions and deliver better digital experiences to their users.
Overall, Optimizely is a powerful digital experience platform that software developers love to use. With its modern tech stack, robust personalisation and targeting capabilities, and extensible platform, Optimizely is an excellent choice for developers looking to enhance their digital presence and drive growth.
I am thrilled to announce that Ultimedia has achieved the prestigious status of an Optimizely Platinum Partner. This is a significant milestone for us, reflecting our dedication to excellence in digital experience optimisation and a testament to the hard work of our entire team. We’re proud to be recognised among the top-tier partners of Optimizely, … Read more
Optimizely One: Revolutionising Marketing with AI-Driven Content Optimisation In the fast-paced world of digital marketing, staying ahead of the curve is essential for success. Enter Optimizely One, the ground-breaking product from Optimizely, which is poised to reshape how marketers create, manage, and optimise their content. At its core, Optimizely One is hailed as the world’s … Read more
How to Conduct Gap Analysis In the context of Optimizely Web Experimentation, “Gap Analysis” refers to the process of identifying discrepancies or gaps between the current state or performance of a webpage or digital experience and the desired state or performance. Gap Analysis is a crucial exercise in the optimisation process and involves the following … Read more
Understanding Minimum Detectable Effect Minimum Detectable Effect (MDE) is a statistical calculation in Optimizely Web Experimentation. In simple terms, it represents the smallest relative change in conversion rate that warrants detection. To illustrate, if your baseline conversion rate is 20%, and you set an MDE of 10%, your experiment will identify any conversion rate shifts … Read more
Within the domain of Optimizely Web Experimentation Metrics, the emphasis is on objective key performance indicators (KPIs) selected to assess an experiment’s outcomes and impact. These metrics serve as essential indicators guiding experiments towards the attainment of an organisation’s overarching objectives. In this exploration, we delve into the role and significance of metrics, uncovering their … Read more
What is Optimizely Foundation? Optimizely Foundation is an open-source project offered by Episerver, now Optimizely, providing a structured and modular reference architecture for developers. It enables the integration of various Optimizely products into solutions. With projects for CMS, Customized Commerce, Personalization, Search & Navigation, and the Community API, developers can select and include or exclude … Read more
In this article we will cover the various types of certifications that Optimizely offers to individuals. This will enable them to demonstrate their proficiency in the different products available on the platform. Optimizely provides certifications across three main areas, Content, Commerce and Experimentation. Each of the certifications are described in detail below, alongside useful references … Read more
In this article, we will delve into Optmizely’s identity, explore its product suite, and outline how each of these products can benefit developers and businesses seeking to harness the platform’s capabilities. If you’re curious about what Optimizely is, you’ll find your answer below. Optimizely and Episerver were two independent entities that joined forces in 2021 … Read more
Optimizely Full Stack Optimizely Full Stack is a Feature Flagging and Experimentation Platform for apps and websites. All functionality is controlled through the various client-side and server-side open-source Optimizely SDKs. Getting Started with Optimizely Full Stack
Optimizely Installation Instructions Below you will find detailed instructions on how to install Optimizely CMS12, including the Alloy Demo content on your local machine. Once installed, you’ll be ready to create your own bespoke content managed site, with the added benefit of ready to use templates to show you the way. To get started you’ll … Read more