In this article, we will delve into Optmizely’s identity, explore its product suite, and outline how each of these products can benefit developers and businesses seeking to harness the platform’s capabilities. If you’re curious about what Optimizely is, you’ll find your answer below.
Optimizely and Episerver were two independent entities that joined forces in 2021 to form a single company called Optimizely. Before the merger, Optimizely provided a cloud-based experimentation platform that enabled companies to conduct A/B testing, personalisation, and other forms of optimisation on their digital properties. Meanwhile, Episerver offered a Digital Experience Platform that provided content management, e-commerce, and marketing automation capabilities that empowered businesses to deliver personalised, omnichannel experiences for their clients.
Together, the two companies morphed into Optimizely, a Digital Experience Platform that software developers love working with. It provides a suite of products that enable businesses to deliver tailored, engaging digital experiences that leverage modern technology stacks. Among Optimizely’s top-rated products are the Optimizely Content Management System, Optimizely Customized Commerce, and Optimizely Feature Experimentation.
Overall, Optimizely is a powerful digital experience platform that software developers love to use. With its modern tech stack, robust personalisation and targeting capabilities, and extensible platform, It is an excellent choice for developers looking to enhance their digital presence and drive business growth.
What is Optimizely Content Management System?
Optimizely Content Management System (previously Content Cloud) is a content management system that enables businesses to manage and publish content across multiple channels, including websites, mobile apps, and social media. The CMS provides a user-friendly interface that allows non-technical users to create and edit content. In addition, there are advanced features for developers to customize and extend the platform.
It is a powerful content management system (CMS) that is built using modern technologies such as Node.js, React, and GraphQL, making it easy for developers to work with. Its granular permissions and workflow management tools make it simple for teams to collaborate and work efficiently. With its sophisticated personalisation and targeting capabilities, Optmizely CMS enables developers to deliver highly-relevant digital experiences to users.
What is Optimizely Customized Commerce?
Optimizely Customized Commerce (previously Commerce Cloud) is an enterprise e-commerce platform that offers software developers a flexible and extensible solution to build custom e-commerce experiences. The platform provides a range of developer tools that enable developers to create custom integrations and extensions. Its headless architecture allows for decoupling of the front-end presentation layer from the back-end e-commerce engine.
Additionally, Optimizely Customized Commerce includes features such as advanced order management, product catalogue management, and customer profile management. With its comprehensive Server-side and Client-side APIs and C# SDK, developers are provided with the ability to extend its functionality and customise the platform to suit their clients’ needs. Customized Commerce empowers developers to create scalable, customized e-commerce solutions that drive business growth.
What is Optimizely Content Marketing Platform?
Optimizely Content Marketing Platform (previously Welcome) is a content marketing platform that offers software developers a range of tools to help create, manage, and distribute content across multiple channels. The platform provides an easy-to-use interface for content creation, including a drag-and-drop editor and a library of pre-built templates.
Developers can also leverage the Content Marketing Platform’s API and integrations to build custom workflows and integrate with other tools in their tech stack. Optimizely CMP also includes features for content optimisation. Including A/B testing, personalisation, and analytics. Applying these capabilities allows developers to measure the impact of their content on key business metrics.
What is Optmizely Feature Experimentation?
Optimizely Feature Experimentation is a product offering within the Optimizely platform that enables businesses to experiment and optimize their entire digital stack. Including websites, mobile apps, and backend systems. Feature Experimentation provides developers with the ability to test and roll out new features and functionality at the code level, through feature flagging. This allows for a more granular and flexible approach to experimentation.
Optimizely’s Feature Experimentation offers several benefits to businesses. The platform provides a user-friendly interface for setting up and running experiments, as well as robust analytics and reporting capabilities to track the impact of different features on key metrics.
Additionally, the platform allows for targeted experimentation, enabling teams to test different features with specific segments of their user base. This helps to optimise the user experience and ensure that new features are rolled out in a way that maximises their impact.
Overall, Optimizely’s Feature Experimentation can help business teams make data-driven decisions about new product features, leading to better outcomes for both the business and its users.
Optimizely is a Digital Experience Platform covering content, marketing, e-commerce and experimentation. It offers a suite of products to help businesses create and deliver personalised, engaging digital experiences, all provided with a modern tech stack. Optimizely’s flagship products include Content Management System, Customized Commerce, Content Marketing Platform and Feature Experimentation.