Optimizely Content Management System is a comprehensive digital experience platform that provides developers with a suite of tools and features for creating and delivering personalised, engaging content across multiple channels. With its flexible architecture and modern tech stack, The CMS is an ideal choice for businesses looking to create high-quality digital experiences that drive customer engagement and loyalty.
Optimizely CMS is built on a flexible and scalable cloud-based infrastructure, making it easy for developers to create and deploy custom solutions quickly and efficiently. The platform also includes a range of developer tools, including a powerful RESTful API, which allows developers to build custom integrations and extend the platform’s functionality.
One of its key features is its powerful personalisation capabilities, which enable businesses to deliver personalised content and experiences to their customers. The platform includes a range of personalisation tools, such as content recommendations, segmentation, and testing, enabling businesses to tailor their content to the needs and preferences of individual users.
Optimizely CMS also includes a range of features for analytics and optimisation, providing businesses with real-time insights into how users are interacting with their content. This includes Visitor Groups, A/B testing, multivariate testing, and real-time analytics, which enable businesses to optimise their digital experiences and improve customer engagement.
Finally, the CMS offers a range of features for content management, including advanced content modelling, version control, and workflow management. This makes it easy for developers to collaborate and manage content effectively, ensuring that businesses can create and publish high-quality content quickly and easily.
In summary, Optimizely Content Management System is a powerful digital experience platform that provides developers with a range of tools and features for creating engaging, personalised content across multiple channels. With its flexible architecture, modern tech stack, and powerful personalisation and optimisation capabilities, it is an ideal choice for businesses looking to create compelling digital experiences for their customers.
What is Optimizely Foundation? Optimizely Foundation is an open-source project offered by Episerver, now Optimizely, providing a structured and modular reference architecture for developers. It enables the integration of various Optimizely products into solutions. With projects for CMS, Customized Commerce, Personalization, Search & Navigation, and the Community API, developers can select and include or exclude … Read more
In this article we will cover the various types of certifications that Optimizely offers to individuals. This will enable them to demonstrate their proficiency in the different products available on the platform. Optimizely provides certifications across three main areas, Content, Commerce and Experimentation. Each of the certifications are described in detail below, alongside useful references … Read more
In this article, we will delve into Optmizely’s identity, explore its product suite, and outline how each of these products can benefit developers and businesses seeking to harness the platform’s capabilities. If you’re curious about what Optimizely is, you’ll find your answer below. Optimizely and Episerver were two independent entities that joined forces in 2021 … Read more
Optimizely Installation Instructions Below you will find detailed instructions on how to install Optimizely CMS12, including the Alloy Demo content on your local machine. Once installed, you’ll be ready to create your own bespoke content managed site, with the added benefit of ready to use templates to show you the way. To get started you’ll … Read more