In this article we will cover the various types of certifications that Optimizely offers to individuals. This will enable them to demonstrate their proficiency in the different products available on the platform. Optimizely provides certifications across three main areas, Content, Commerce and Experimentation. Each of the certifications are described in detail below, alongside useful references with the learning material needed to prepare you for the exam.
Optimizely CMS Developer Certification
The Optimizely CMS Developer Exam is designed to assess an individual’s knowledge and proficiency in using Optimizely Content Management System. This exam is intended for developers who work with the platform and need to demonstrate their expertise in building and managing digital experiences using Optimizely CMS.
The exam covers a wide range of topics related to Optimizely CMS development. It evaluates the candidate’s understanding of core concepts, best practices, and practical skills necessary to effectively work with the CMS.
Finally, candidates should also have a solid understanding of content management concepts and practices. They should be able to demonstrate their ability to design content models, create templates, and effectively manage and render content within the Optimizely Content Management System.
Optimizely Commerce Developer Certification
The Optimizely Commerce Developer Exam is designed to assess the knowledge and skills of developers who work with Optimizely Customized Commerce, a popular e-commerce platform. This exam is intended for developers who want to demonstrate their proficiency in developing, customising, and maintaining e-commerce solutions using Optimizely Customized Commerce.
The exam covers a wide range of topics related to Optimizely Customized Commerce development. It evaluates the candidate’s understanding of core concepts, best practices, and practical skills necessary to effectively work with the platform.
Additionally, to pass the Optimizely Commerce Developer Exam, candidates are expected to have practical experience working with Optimizely Customized Commerce and a strong understanding of web development principles. They must be familiar with ASP.NET, C#, and have experience in working with e-commerce platforms and technologies.
Finally, candidates should also have a solid understanding of e-commerce concepts and practices. They should be able to demonstrate their ability to configure product catalogues, manage inventory, set up pricing models, and implement order management processes within Optimizely Customized Commerce.
Optimizely Configured Commerce Developer Certification
The Optimizely Configured Commerce Developer Exam is designed to assess the knowledge and skills of developers working with the Optimizely Configured Commerce platform. It serves as a validation of their proficiency in developing, customising, and extending Configured Commerce solutions using Optimizely.
The exam covers various areas essential for Configured Commerce development, including Architecture, Building Websites, Platform Features, APIs and Extensions. These areas encompass a wide range of topics such as general architecture, website building, customisation, APIs, authentication, and integration. Additionally, the exam focuses on specific features and functionalities of Optimizely Configured Commerce, such as Spire CMS, search settings and configurations, handlers and pipelines, rules engine, and more.
In summary, candidates should have experience in customising and extending Optimizely Configured Commerce using APIs, handlers, pipelines, and the rules engine. Understanding how to integrate third-party plugins, payment gateways, and tax calculation systems is also beneficial. Practical experience in troubleshooting, debugging, and optimising Optimizely Configured Commerce solutions is valuable for the exam.
Optimizely Experimentation Strategist Certifications
The Optimizely Experimentation Strategist Exam is designed for professionals who work with experimentation to optimize their web presence and contribute to their organization’s goals. This exam validates the candidate’s ability to plan and execute effective experimentation processes using the Optimizely platform.
The exam covers various areas that are crucial for experimentation strategists:
Managing the Experimentation Program
This area includes understanding the team structures, role definitions, governance models, and initiatives in managing an experimentation program. Candidates are tested on their ability to align roles with product needs, conduct gap analysis, and create project plans.
This section examines the candidate’s knowledge of the experimentation lifecycle, iteration strategies, and ideation approaches. It covers topics such as identifying customer problems through data, hypothesis framework, experiment design, roadmapping and prioritisation methodologies. Candidates should demonstrate proficiency in selecting the appropriate experiment types and building strong test plans.
Experiment Results Interpretation
Candidates are evaluated on their understanding of statistical principles related to experimentation. This includes knowledge of Optimizely’s Stats Engine, statistical significance, minimal detectable effect and confidence intervals. The ability to draw actionable insights, segment results, and effectively communicate experiment outcomes is crucial in this area.
This area focuses on the practical aspects of using the Optimizely platform for experimentation. Candidates should have a solid understanding of account configuration, project snippet implementation, collaborator management, and the general layout of the platform. Knowledge of experiment components such as pages, events, and audiences is also tested.
Overall, to pass the Optimizely Experimentation Strategist Exam, candidates should have hands-on experience implementing all components of Optimizely Web for experimentation. They should possess advanced knowledge of experimentation methodologies, statistical principles, and data-driven decision-making. Familiarity with the Optimizely platform and its tools is essential.
Optimizely Experimentation Web Platform Expert Certification
The Optimizely Experimentation Web Platform Expert Exam is designed for professionals who want to showcase their knowledge and expertise in utilising Optimizely for experimentation. This certification exam validates the candidate’s ability to implement and manage experiments effectively using best practices.
The exam covers several areas that are essential for becoming an expert in the Optimizely Experimentation Web Platform:
General Platform Setup
This section focuses on the initial setup and configuration of the Optimizely platform. Candidates will need to demonstrate proficiency in account settings, user management, cookie compliance, statistical significance, results filtering, and custom snippet creation. Understanding performance improvements and managing the order of activation for dynamic websites are also key areas of evaluation.
This section evaluates the candidate’s ability to set up and manage experiments within the Optimizely platform. Candidates are tested on their understanding of different experiment types, such as A/B testing, multivariate testing, and multi-arm bandit. They should be proficient in experiment setup and configuration, personalisation configuration, code execution order and traffic allocation. Additionally, knowledge of handling various types of experiment changes is also assessed.
Candidates are expected to understand the different components used in experiments within the Optimizely platform. This includes targeting concepts, page setup, triggers and conditions for activation, event types, metric hierarchy and settings, attribute types and definition, audience creation, qualification and conditioning.
Troubleshooting & QA
Testing the candidate’s ability to troubleshoot issues and perform quality assurance within the Optimizely platform. Candidates should demonstrate using preview functionality, monitoring and debugging events. Utilising the Optimizely Assistant for debugging, conducting quality assurance checks, testing cookies, and the Optimizely Info Log for troubleshooting purposes.
To pass the Optimizely Experimentation Web Platform Expert Exam, candidates should have hands-on experience implementing Optimizely Web Experimentation. They should possess advanced knowledge of experiment setup, platform features, best practices, and troubleshooting techniques.
Optimizely offers a range of certifications for individuals seeking to demonstrate their proficiency in using the platform. In summary, the available certifications include CMS, Customized Commerce, Configured Commerce, Experimentation Strategist, and Web Experimentation Platform Expert.
CMS Developer certification focuses on building best-practice content managed websites.
Commerce Developer certification is designed for professionals who want to learn how to implement their e-commerce website on the Optimizely platform.
Configured Commerce Developer certification is for those who want to learn how to optimise their business-to-business e-commerce solution.
Experimentation Strategist certification teaches individuals how to create and execute a successful optimisation strategy.
Web Experimentation Platform Expert certification covers advanced topics such as technical implementation and analytics.