Optimizely Strategy MVP
Matt Dunn
VP Platforms at Remarkable
I help digital leaders get real business value from Optimizely: choosing the right platform path, making it stick after go-live, running experimentation as a business habit, and putting AI agents to work safely.
What I write about
- Platform decisionsCMS 12, CMS 13 or SaaS, Commerce 15 and Graph, treated as business decisions rather than version bumps.
- AI teammates, governedOperating models for Optimizely's Agent Platform: roles, approvals, skills and cost.
- Experimentation as strategyWhat changes when agents build the tests, and how to prove a programme's value.
- Sites for people and AI agentsAnswer engines, agent visits and content that works for both audiences.
Latest writing
All articles- Optimizely Platinum PartnerUltimedia became an Optimizely Platinum Partner in September 2024. What it took and what the criteria were.
- What is Optimizely One?What Optimizely One is, the stages of the content lifecycle it covers and how AI runs through each one.
- Gap Analysis in Optimizely Web ExperimentationHow to run a gap analysis in Optimizely Web Experimentation, from current and target outcomes to hypotheses, tests and iteration.
- Minimum Detectable Effect in Optimizely Web ExperimentationWhat minimum detectable effect means in Optimizely Web Experimentation and how to use it to plan, size and prioritise experiments.
- Optimizely Web Experimentation MetricsThe metric types used in Optimizely Web Experimentation, from value and programme metrics to primary, secondary and monitoring metrics.
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