Optimizely certifications in 2026: the new programme explained
How Optimizely's 2026 certification programme works: Foundation, Core and Advanced tiers, 17 product tracks, renewal, and which path to take.
Optimizely Strategy MVP
Matt Dunn
VP Platforms at Remarkable (opens in a new tab)
I help digital leaders get real business value from Optimizely: choosing the right platform path, making it stick after go-live, running experimentation as a business habit, and putting AI agents to work safely.
What I write about
Platform decisions
CMS 12, CMS 13 or SaaS, Commerce 15 and Graph, treated as business decisions rather than version bumps.
AI teammates, governed
Operating models for Optimizely's Agent Platform: roles, approvals, skills and cost.
Experimentation as strategy
What changes when agents build the tests, and how to prove a programme's value.
Sites for people and AI agents
Answer engines, agent visits and content that works for both audiences.
Latest writing
All articlesOptimizely Platinum Partner
Ultimedia became an Optimizely Platinum Partner in September 2024. What it took and what the criteria were.
What is Optimizely One?
What Optimizely One is, the stages of the content lifecycle it covers and how AI runs through each one.
Gap Analysis in Optimizely Web Experimentation
How to run a gap analysis in Optimizely Web Experimentation, from current and target outcomes to hypotheses, tests and iteration.
Minimum Detectable Effect in Optimizely Web Experimentation
What minimum detectable effect means in Optimizely Web Experimentation and how to use it to plan, size and prioritise experiments.
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