Blog
Articles
- Optimizely Platinum PartnerUltimedia became an Optimizely Platinum Partner in September 2024. What it took and what the criteria were.
- What is Optimizely One?What Optimizely One is, the stages of the content lifecycle it covers and how AI runs through each one.
- Gap Analysis in Optimizely Web ExperimentationHow to run a gap analysis in Optimizely Web Experimentation, from current and target outcomes to hypotheses, tests and iteration.
- Minimum Detectable Effect in Optimizely Web ExperimentationWhat minimum detectable effect means in Optimizely Web Experimentation and how to use it to plan, size and prioritise experiments.
- Optimizely Web Experimentation MetricsThe metric types used in Optimizely Web Experimentation, from value and programme metrics to primary, secondary and monitoring metrics.
- How to Install Optimizely Foundation?How to install Optimizely Foundation, the open-source reference solution, with fixes for common setup errors.
- Optimizely certifications in 2026: the new programme explainedHow Optimizely's 2026 certification programme works: Foundation, Core and Advanced tiers, 17 product tracks, five roles, renewal, bridge exams for legacy holders and which path to take.
- What is Optimizely?An overview of Optimizely and its main products: CMS, Commerce Connect, Content Marketing Platform and Feature Experimentation (formerly Full Stack).
- How to Install Optimizely?Step-by-step guide to installing Optimizely CMS 12 and the Alloy demo site with the dotnet templates.