Matt Dunn, VP Platforms at Remarkable and Optimizely Strategy MVP, writes about getting business value from Optimizely: platform decisions, adoption, experimentation and AI agents.https://mattcdunn.com/en-gbhttps://mattcdunn.com/blog/optimizely-platinum-partner/https://mattcdunn.com/blog/optimizely-platinum-partner/Ultimedia became an Optimizely Platinum Partner in September 2024. What it took and what the criteria were.Mon, 23 Sep 2024 00:00:00 GMThttps://mattcdunn.com/blog/what-is-optimizely-one/https://mattcdunn.com/blog/what-is-optimizely-one/What Optimizely One is, the stages of the content lifecycle it covers and how AI runs through each one.Wed, 11 Oct 2023 00:00:00 GMThttps://mattcdunn.com/blog/gap-analysis-in-optimizely-web-experimentation/https://mattcdunn.com/blog/gap-analysis-in-optimizely-web-experimentation/How to run a gap analysis in Optimizely Web Experimentation, from current and target outcomes to hypotheses, tests and iteration.Sun, 08 Oct 2023 00:00:00 GMThttps://mattcdunn.com/blog/minimum-detectable-effect-in-optimizely-web-experimentation/https://mattcdunn.com/blog/minimum-detectable-effect-in-optimizely-web-experimentation/What minimum detectable effect means in Optimizely Web Experimentation and how to use it to plan, size and prioritise experiments.Sun, 01 Oct 2023 00:00:00 GMThttps://mattcdunn.com/blog/optimizely-web-experimentation-metrics/https://mattcdunn.com/blog/optimizely-web-experimentation-metrics/The metric types used in Optimizely Web Experimentation, from value and programme metrics to primary, secondary and monitoring metrics.Sat, 23 Sep 2023 00:00:00 GMThttps://mattcdunn.com/blog/how-to-install-optimizely-foundation/https://mattcdunn.com/blog/how-to-install-optimizely-foundation/How to install Optimizely Foundation, the open-source reference solution, with fixes for common setup errors.Sun, 02 Jul 2023 00:00:00 GMThttps://mattcdunn.com/blog/optimizely-certifications/https://mattcdunn.com/blog/optimizely-certifications/How Optimizely's 2026 certification programme works: Foundation, Core and Advanced tiers, 17 product tracks, five roles, renewal, bridge exams for legacy holders and which path to take.Sun, 18 Jun 2023 00:00:00 GMThttps://mattcdunn.com/blog/what-is-optimizely/https://mattcdunn.com/blog/what-is-optimizely/An overview of Optimizely and its main products: CMS, Commerce Connect, Content Marketing Platform and Feature Experimentation (formerly Full Stack).Sat, 13 May 2023 00:00:00 GMThttps://mattcdunn.com/blog/how-to-install-optimizely/https://mattcdunn.com/blog/how-to-install-optimizely/Step-by-step guide to installing Optimizely CMS 12 and the Alloy demo site with the dotnet templates.Sun, 19 Mar 2023 00:00:00 GMT